![Blossom App Header.jpg](https://static.wixstatic.com/media/ab5e39_ae60575859cd4c5f8df9b748256e6d39~mv2.jpg/v1/fill/w_147,h_58,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/ab5e39_ae60575859cd4c5f8df9b748256e6d39~mv2.jpg)
Project Overview
I participated in a 2 week Design Sprint in my 351 IMD class at UW Bothell in which my group and I tackled the challenge of motivating middle-aged women to explore & exercise
Role Team Duration Deliverables
User Reacher & UX Design
Katarina, Christine, Vlad, Eden, Ciera
November 5 - November 24, 2020
High Fidelity Mockup
User Research Persona Storyboard & User Scenario
MoodBoard UI Flowchart Logo & Branding High Fidelity Mockup
User Research
Challenge
How can we design a product which will motivate women 45+ to go outside & explore. What are some precautions we should take when designing this product?
Solution
Design an app tailored towards gardening & park exploration. Take the gamify approach and make flowers/plants collectable for a "digital garden."
![Plant.gif](https://static.wixstatic.com/media/ab5e39_0cdd93e0de07409f8990a46a32bd4864~mv2.gif)
Lean UX Canvas
![Lean UX Canvas Blossom.jpg](https://static.wixstatic.com/media/ab5e39_f313d63d19f44b058b7335f6f130156c~mv2.jpg/v1/fill/w_155,h_87,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Lean%20UX%20Canvas%20Blossom.jpg)
Persona's
Storyboard & User Scenario
![Storyboard & Scenario (2).jpg](https://static.wixstatic.com/media/ab5e39_3c4cd5ab01164c9bb924f78994332f44~mv2.jpg/v1/fill/w_151,h_166,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Storyboard%20%26%20Scenario%20(2).jpg)
UI Design
![Screenshot (94).png](https://static.wixstatic.com/media/ab5e39_99413de18da846289f5488b59548d3f5~mv2.png/v1/crop/x_394,y_121,w_1126,h_817/fill/w_86,h_62,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Screenshot%20(94).png)
Challenge
How do we create an accessible & appealing UI design for our target demographic? What is our visual focus for the app & how do we get them to spend more time exploring/exercising than looking at the app.
Solution
Incorporate the camera into our app to motivate flower/plant searching over browsing app. Focus on a soft color scheme to ease eye strain and use contrasting colors for important UI.
Mood Board
![Moodboard.png](https://static.wixstatic.com/media/ab5e39_af7deed95e874532989a8570aa071dc4~mv2.png/v1/fill/w_53,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Moodboard.png)
UI Flowchart & Color Guide
![Flow Chart for UI.jpg](https://static.wixstatic.com/media/ab5e39_c2cefac1c0444f0c82db0acc02c407f6~mv2.jpg/v1/crop/x_9,y_17,w_2023,h_641/fill/w_173,h_55,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Flow%20Chart%20for%20UI.jpg)
![colorscheme.png](https://static.wixstatic.com/media/ab5e39_c702b38d2fbc45d39c8d141f7ca69db1~mv2.png/v1/fill/w_54,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/colorscheme.png)
Logo & Branding
![Branding (2).png](https://static.wixstatic.com/media/ab5e39_5ba0e0ff050445e0885dc4406bdd80dd~mv2.png/v1/fill/w_54,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Branding%20(2).png)
![Branding (1).png](https://static.wixstatic.com/media/ab5e39_e8d5e6b8726744d680fd17c0bec44f83~mv2.png/v1/fill/w_54,h_31,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Branding%20(1).png)